Continental breakfast at 8 A.M.

• The "P" Factor - How to publish your work and make money. Positioning YOU as the person of highest choice: How to position yourself as an expert, authority, professional speaker, and author.
  
• How to create a publishing empire:
  1. How to do a book proposal
  2. How to work with main stream publishers
  3. How to self-publish
     
• Seven ways to leverage intellectual property.
  A speech is not just a speech; a book is just not a book. Extend your brand AND your income by re-purposing content into multiple formats.
  
• The "B" Factor - creating a very powerful Brand and maintaining a Buzz in the marketplace. Real examples from over 30 years in the industry. We cover marketing kits, one sheets, DVD's, and packaging, also many of the high tech, low tech, slow tech and no tech options available.
  
• The "V" Factor - How to create a Video that really works. Frank Candy is the author of "How to Create The Perfect Video Demo That Sells You."
  
• The "S" Factor - How to Sell products. You will see at least six different ways your can sell products and expand your profit margins.
  
• The "X" Factor - The number one thing most needed to be successful. Anyone can do it, but most people fall short. WHY?
  
• Additional topics include:
  
  • Promotional head shots - color and black and white - tips from the pros
  • Your bio for print
  • Your bio for the web
  • Your extended bio - if you earned one
  • Your introduction(s)
  • The topics you are qualified to deliver
  • Your program descriptions
  • Testimonials
  • Client lists
  • Video / audio/ digital media - the real scoop
  • The universal one-sheet
  • Templates
• This session is designed to offer you better understanding of how to brand and position yourself for the future.

After another terrific catered, networking lunch at noon, and free time to get freshened up, be ready for a very powerful afternoon.

For the afternoon, and then on into the evening, we will discuss one of the most important parts of this business -

Where the Paid Bookings Are and How to Get Them.

Frank Candy will share his secrets and reveal for you over 32 different speaking circuits, and how to get booked in them. The team will explain where the bookings are and how to access them.

They will share specific details about the many speaking circuits and the differences, nuances, and challenges associated with using them.

You will learn about how to do business with big corporations, small businesses, franchises, entrepreneurial groups, sports and athletic organizations, the U.S. Government, and other governments from around the world. Plus all of the 'specialty' markets.

There is a special section on how to connect with get on the short list of the decision makers. You will learn how to handle important conference calls and telephone prospect interviews to book the business.

We will help you answer: How much should you charge? How should you negotiate fees? How do you evaluate a project or opportunity for the intangible value?

The second day is wrapped up with "What Makes a Great Web Site". Frank Candy has been using the Internet for many years. In the early '80's Frank was a Human Resource Liaison for the Department of Defense passing around rocket scientist's resumes on the Internet when it was just for use by the government and universities. American Speakers Bureau had one of the first web sites for the industry and has maintained a top rating in the search engines fornearly a decade.

He was the co-founder for I-MEG. The Internet Marketing E-commerce Group. He will explain the technical issues in plain English, and give you checklists. (What you really need, and what you don't need.) These tips and strategies can save you thousands of dollars in basic start up costs, plus even more in the future. Topics covered include:

• Web Sites - the legal end of doing it right the first time, what you must know and do, and how to get started or fix what you have.
• Web Marketing - Here are the real facts. Plus, this changes often, so we maintain a members only web site with updates for you to refer to after the seminar.
• Your domain names - Choose a good one, it's your Brand
• Content - Make it relevant, make it current, make it count.
• SEO - Search Engine Optimization
• How to pick good keywords, where to put them, plus
• Keyword Selection
• Keyword Placement
• Keyword Density
• Keyword Prominence
• Blog's - To blog or not to blog, three tips and three warnings.
• Design - K.I.S.S. Killer Internet Sites Suck (Keep It Simple Stupid!)
• Navigation - Don't Make Me Think!
• ISP - What is an Internet Service Provider? Facts you need to know.
• What about AOL?
• Web 2.0
• Social Networking Sites

Video: So many formats! How do you get the best video format when you have so many competing criteria, such as:

• Compatibility
• File size (different formats)
• Video quality
• Editing software that runs on your computer

The team will provide you with a plan to do video right for maximum systems compatibility.

Audio - There are a bunch of formats for the web. The team will assist you in understanding the options.

We will break for beverages and networking, followed by dinner and a Q & A session on everything that has been covered.