Every morning I wake up and pinch myself to make sure I’m not dreaming. Being a public speaker and author is one of the greatest careers in the world. It’s a wonderful life. You get paid generous amounts of money to share your ideas and wisdom, travel to beautiful places, stay in fine hotels, meet interesting people and – when you get popular – you can afford to travel first-class all the time.
Does the thought of making a six or seven figure a year income appeal to you? It’s possible – many of us do it. Imagine you are at a vacation home, or a golf course, or a resort, enjoying the day with your family and friends. You receive a message from your agent at the speaker’s bureau to confirm your availability for a meeting at a four or five-star resort, in a very desirable destination, with a spa, golf, boating, fishing, horseback riding, great restaurants with world-class chefs, even amusement parks, oh – and you have to deliver a one hour speech for a company who wants to book you for big money to motivate, inspire and encourage their group. And it’s all expenses paid. Sweet!
When you listen and watch a keynote speaker delivering a keynote speech, What is more important to you, the style or the content? This is a question pondered by great people for thousands of years.
So what is the correct answer?
It depends what you like more – quality content in a keynote speech that inspires you to think and perhaps take notes, or a show that is entertaining and perhaps memorable. By now you may have said the best speech has good content and delivered with class and style.
So why doesn’t every speaker do that?
To often they are usually one or the other. The best can do both. So here is my question for you – if you are watching a public speaker, what is more important to you? And do you recognize it when a speaker has both style and content? Remember it is all about your expectations and and values. So what is important to you. Let me know.